Are you considering using Google’s new disavow tool in hopes that it will remove your penalty? Think again. We own and operate hundreds of websites, everything from smaller niche websites to larger e-commerce websites. Through this process we’ve also tested more SEO strategies then you can even imagine. We believe strongly in testing, retesting, and employing effective strategies for obtaining rankings. We’ve done everything from purchased links to testing the effectiveness of Scrapebox spam. That means that our network of sites have seen just about every type of penalty imaginable from unnatural link warnings to algorithmic smackdowns. Through this process we’ve tested the process of Google’s new disavow tool and the results have been rather shocking, shockingly bad that is. Don’t count on using Google’s tool to disavow links and see your rankings recover. Just disavow backlinks has yielded little to ranking improvements on any of our websites. We spent a good deal of time researching the best methods for using Google’s disavow tool as recommended by top experts and Google’s very own Matt Cutts. Here’s a small breakdown of our disavow process followed that has yet to yield any results. Keep in mind that on these domains we have not removed links nor have we attempted to remove links. For testing Google’s disavow tool we wanted to rely solely on the disavow process to test our results. Here’s what we tested: We started by using LRT Link Detox’s link analysis as well as had our domains analyzed by LinkDelete to determine exactly which links should be disavowed. Surprisingly LinkDetox’s reports were not as thorough as LinkDelete’s, LinkDelete displayed around 25% more links on average than with LRT tool. However the nice thing about LinkDetox’s reports is that they offer additional information that LinkDelete doesn’t display. Keep in mind that LinkDelete is a link removal service and their backlink audit is geared towards helping webmasters understand which links are damaging to their profile and which are beneficial. After identifying the most toxic backlinks we were able to compile a list of domains to disavow. As Matt Cutts has pointed out several times Webmasters should not disavow links with a fine comb, rather disavowing the entire domain. As recommended our...
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